Spatial mapping within a broad definition includes levels of analysis using geographic properties. In its most basic form, this can translate to a postcode led analysis of a database or client base. While a simple approach, when such analysis is combined with demographic variables, attendance data, ticketing revenue, consumer
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A FIFA overview of the 20 year history of the J-League was released this week, and provided an opportunity to consider how our own A-League shapes up to what is widely considered Asia’s best Football League. Here is a selection of data and comments around strategy, crowd growth and
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In the upcoming weeks Ive been asked to speak to an international study tour group as part of their visit to the Deakin University Sport Management Program. The topic is around the Melbourne sport market with a focus on consumption of professional or corporate sport. Easy enough, and an opening look
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