On the way to NASSM 2013 conference in Austin, Texas next week. NASSM is a 3-day academic conference focused on all areas of sport management, and Ill be involved in two sessions. A hour-long workshop and a presentation on a piece of our recent work. Reflective of my research
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Having collected a lot of sponsorship data from season ticket holders (STH) in recent years, we’ve taken a detailed look at what drives recall of sponsorship, quantifying the effect of length and level of the arrangement, as well as the prominence and relatedness of the sponsoring brand. For professional
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The academic conference season gets underway this week in Australia and New Zealand. Ive included a snapshot of shortened abstracts for accepted presentations for SMAANZ (Sydney) and ANZMAC (Adelaide) over the next week. 1) Testing a Predictive Tool for Season Ticket Holder Renewal Presented 29th November at SMAANZ 2012
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This is a short overview of the most recent US visit. Had the opportunity to combine an academic conference with our continuing sport consumer research work and a university stint – hence combining the three elements of my professional life. Leg 1 took us to Chicago, for the American
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Spatial mapping within a broad definition includes levels of analysis using geographic properties. In its most basic form, this can translate to a postcode led analysis of a database or client base. While a simple approach, when such analysis is combined with demographic variables, attendance data, ticketing revenue, consumer
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A FIFA overview of the 20 year history of the J-League was released this week, and provided an opportunity to consider how our own A-League shapes up to what is widely considered Asia’s best Football League. Here is a selection of data and comments around strategy, crowd growth and
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The importance of relationship consumers such as season ticket holders (STH) for professional sport teams is unquestionable, and recent years have seen teams increasing attempts to professionalise service approaches and formalise relationships with a greater number of transactional customers. In Australia, this has seen STH recruitment and management become
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This week, we identified a couple of unique marketing initiatives being executed by Australian Football League (AFL) clubs. These two campaigns look to exhibit innovative fan engagement, particularly through the use of digital marketing. Hawthorns 7 in 7: One we personally liked was the ‘Seven in Seven’ (#7in7) campaign
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This is a guest post by Jason Doyle. Jason’s research centres on sport consumer behaviour and managing sport brands. The following provides a brief look at the social media presences of Australia’s AFL and NRL teams. The influence of social media is becoming an increasingly integral part of connecting
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On a recent visit to the states I took the opportunity to attend a Portland Timbers MLS game. For those who don’t know about the history and background of the Timbers (who date back to the old NASL in 1975) and their re-emergent success you can read more here
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