Posts Tagged "season ticket holders"
Having collected a lot of sponsorship data from season ticket holders (STH) in recent years, we’ve taken a detailed look at what drives recall of sponsorship, quantifying the effect of length and level of the arrangement, as well as the prominence and relatedness of the sponsoring brand. For professional
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The academic conference season gets underway this week in Australia and New Zealand. Ive included a snapshot of shortened abstracts for accepted presentations for SMAANZ (Sydney) and ANZMAC (Adelaide) over the next week. 1) Testing a Predictive Tool for Season Ticket Holder Renewal Presented 29th November at SMAANZ 2012
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The importance of relationship consumers such as season ticket holders (STH) for professional sport teams is unquestionable, and recent years have seen teams increasing attempts to professionalise service approaches and formalise relationships with a greater number of transactional customers. In Australia, this has seen STH recruitment and management become
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On a recent visit to the states I took the opportunity to attend a Portland Timbers MLS game. For those who don’t know about the history and background of the Timbers (who date back to the old NASL in 1975) and their re-emergent success you can read more here
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Morphsuits, fireworks and the colour magenta aren’t generally things associated with cricket. For the past six weeks they have been. The T20 Big Bash league has wrapped up its inaugural season, at the same time giving its managers and the wider sport market a bit to think about. Here, we
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