The academic conference season gets underway this week in Australia and New Zealand. Ive included a snapshot of shortened abstracts for accepted presentations for SMAANZ (Sydney) and ANZMAC (Adelaide) over the next week. 1) Testing a Predictive Tool for Season Ticket Holder Renewal Presented 29th November at SMAANZ 2012
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Spatial mapping within a broad definition includes levels of analysis using geographic properties. In its most basic form, this can translate to a postcode led analysis of a database or client base. While a simple approach, when such analysis is combined with demographic variables, attendance data, ticketing revenue, consumer
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