Spatial mapping within a broad definition includes levels of analysis using geographic properties. In its most basic form, this can translate to a postcode led analysis of a database or client base. While a simple approach, when such analysis is combined with demographic variables, attendance data, ticketing revenue, consumer
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The conclusion of the Australian Open in the early hours of the morning ended a two week spree of digital activation, the nature of which has not been seen in Australia for a sport event previously. We look here at an overview of digital activity, and some points on what a strategy
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In the upcoming weeks Ive been asked to speak to an international study tour group as part of their visit to the Deakin University Sport Management Program. The topic is around the Melbourne sport market with a focus on consumption of professional or corporate sport. Easy enough, and an opening look
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