Posts Tagged "marketing"

NASSM 2013: Fan Development Presentations

On the way to NASSM 2013 conference in Austin, Texas next week. NASSM is a 3-day academic conference focused on all areas of sport management, and Ill be involved in two sessions. A hour-long workshop and a presentation on a piece of our recent work. Reflective of my research Read More...

What drives sponsor recall? (Journal of Marketing Communications)

Having collected a lot of sponsorship data from season ticket holders (STH) in recent years, we’ve taken a detailed look at what drives recall of sponsorship, quantifying the effect of length and level of the arrangement, as well as the prominence and relatedness of the sponsoring brand. For professional Read More...

Conference Season 2012 – A snapshot of presentations

The academic conference season gets underway this week in Australia and New Zealand. Ive included a snapshot of shortened abstracts for accepted presentations for SMAANZ (Sydney) and ANZMAC (Adelaide) over the next week. 1) Testing a Predictive Tool for Season Ticket Holder Renewal Presented 29th November at SMAANZ 2012 Read More...

#dogstweetup – A quick review

Wanted to provide a quick review of the #dogstweetup event run as part of the weekend AFL round. The event was open to all interested in social media, and attracted a good mix of industry practitioners within sport and from a wider range of media, marketing and PR brands, Read More...

Growing Up: Comparing Japanese, US and Australian Soccer Leagues

A FIFA overview of the 20 year history of the J-League was released this week, and provided an opportunity to consider how our own A-League shapes up to what is widely considered Asia’s best Football League. Here is a selection of data and comments around strategy, crowd growth and Read More...

Satisfaction of Season Ticket Holders – One Complex Key to Sport Consumer Engagement

The importance of relationship consumers such as season ticket holders (STH) for professional sport teams is unquestionable, and recent years have seen teams increasing attempts to professionalise service approaches and formalise  relationships with a greater number of transactional customers. In Australia, this has seen STH recruitment and management become Read More...

Social Media Uptake in the AFL and NRL

This is a guest post by Jason Doyle. Jason’s research centres on sport consumer behaviour and managing sport brands. The following provides a brief look at the social media presences of Australia’s AFL and NRL teams. The influence of social media is becoming an increasingly integral part of connecting Read More...

Timbers Takeaways: An afternoon in Portland

On a recent visit to the states I took the opportunity to attend a Portland Timbers MLS game. For those who don’t know about the history and background of the Timbers (who date back to the old NASL in 1975) and their re-emergent success you can read more here Read More...

The Logo Quiz – US Sport Challenge

Colleagues, students and friends alike seem to be obsessed with the Logos Quiz game at the moment. Ive used a sport specific version of this in some sport marketing classes in recent years (less the obvious market research data collection running in the app’s back end), but was pretty Read More...

Online Forums within the Australian Football League

This is a guest post by Pat Davis, whose research predominantly investigates online sport messageboards. Here, he looks at best practice and how online forums are developing in the Australian Football League. In the US, often considered the benchmark for digital sport marketing, most of the biggest sport leagues have Read More...