Spatial mapping within a broad definition includes levels of analysis using geographic properties. In its most basic form, this can translate to a postcode led analysis of a database or client base. While a simple approach, when such analysis is combined with demographic variables, attendance data, ticketing revenue, consumer
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A FIFA overview of the 20 year history of the J-League was released this week, and provided an opportunity to consider how our own A-League shapes up to what is widely considered Asia’s best Football League. Here is a selection of data and comments around strategy, crowd growth and
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The importance of relationship consumers such as season ticket holders (STH) for professional sport teams is unquestionable, and recent years have seen teams increasing attempts to professionalise service approaches and formalise relationships with a greater number of transactional customers. In Australia, this has seen STH recruitment and management become
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This week, we identified a couple of unique marketing initiatives being executed by Australian Football League (AFL) clubs. These two campaigns look to exhibit innovative fan engagement, particularly through the use of digital marketing. Hawthorns 7 in 7: One we personally liked was the ‘Seven in Seven’ (#7in7) campaign
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This is a guest post by Jason Doyle. Jason’s research centres on sport consumer behaviour and managing sport brands. The following provides a brief look at the social media presences of Australia’s AFL and NRL teams. The influence of social media is becoming an increasingly integral part of connecting
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Currently in transit to my 3rd North American Society of Sport Management conference this week in Seattle. My paper this year (with co-authors Brendan Dwyer – Virginia Commonwealth University and Heath McDonald – Swinburne University) looks at Fantasy Sport (FS) across differentiated markets. Here, we had the opportunity to
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This is a guest post by Pat Davis, whose research predominantly investigates online sport messageboards. Here, he looks at best practice and how online forums are developing in the Australian Football League. In the US, often considered the benchmark for digital sport marketing, most of the biggest sport leagues have
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Despite an excellent (albeit largely meaningless) Socceroos win mid-week, the football news in Australia has centered around the demise of the Gold Coast United FC and Clive Palmer. In short, its come down to three issues: The management failings of Gold Coast United FC (including financial issues, and others
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The final months of 2011 saw the release of various membership [1] or season ticket holder (STH) campaigns for Australian Football League (AFL) clubs. These ranged in various degrees from a key slogan or brand statement to fully integrated campaigns. In part as preparation for a teaching exercise, here is a snapshot of this years AFL
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Morphsuits, fireworks and the colour magenta aren’t generally things associated with cricket. For the past six weeks they have been. The T20 Big Bash league has wrapped up its inaugural season, at the same time giving its managers and the wider sport market a bit to think about. Here, we
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