Posts Tagged "adam karg"

NASSM 2013: Fan Development Presentations

On the way to NASSM 2013 conference in Austin, Texas next week. NASSM is a 3-day academic conference focused on all areas of sport management, and Ill be involved in two sessions. A hour-long workshop and a presentation on a piece of our recent work. Reflective of my research Read More...

What drives sponsor recall? (Journal of Marketing Communications)

Having collected a lot of sponsorship data from season ticket holders (STH) in recent years, we’ve taken a detailed look at what drives recall of sponsorship, quantifying the effect of length and level of the arrangement, as well as the prominence and relatedness of the sponsoring brand. For professional Read More...

Conference Season 2012 – A snapshot of presentations

The academic conference season gets underway this week in Australia and New Zealand. Ive included a snapshot of shortened abstracts for accepted presentations for SMAANZ (Sydney) and ANZMAC (Adelaide) over the next week. 1) Testing a Predictive Tool for Season Ticket Holder Renewal Presented 29th November at SMAANZ 2012 Read More...

Using spatial mapping to assist fan development strategies

Spatial mapping within a broad definition includes levels of analysis using geographic properties. In its most basic form, this can translate to a postcode led analysis of a database or client base. While a simple approach, when such analysis is combined with demographic variables, attendance data, ticketing revenue, consumer Read More...

#dogstweetup – A quick review

Wanted to provide a quick review of the #dogstweetup event run as part of the weekend AFL round. The event was open to all interested in social media, and attracted a good mix of industry practitioners within sport and from a wider range of media, marketing and PR brands, Read More...

Growing Up: Comparing Japanese, US and Australian Soccer Leagues

A FIFA overview of the 20 year history of the J-League was released this week, and provided an opportunity to consider how our own A-League shapes up to what is widely considered Asia’s best Football League. Here is a selection of data and comments around strategy, crowd growth and Read More...

Satisfaction of Season Ticket Holders – One Complex Key to Sport Consumer Engagement

The importance of relationship consumers such as season ticket holders (STH) for professional sport teams is unquestionable, and recent years have seen teams increasing attempts to professionalise service approaches and formalise  relationships with a greater number of transactional customers. In Australia, this has seen STH recruitment and management become Read More...

Timbers Takeaways: An afternoon in Portland

On a recent visit to the states I took the opportunity to attend a Portland Timbers MLS game. For those who don’t know about the history and background of the Timbers (who date back to the old NASL in 1975) and their re-emergent success you can read more here Read More...

Nike ID. Design and produce your own shoes.

Wanted to share an initiative Nike are running out of their Portland store. On the second floor is an area with a range of shoes on display and eight computers. The computers are available for visitors to use to create their own designs – making decisions on colours, textures, Read More...

A Whole New Ball Game? International Comparison of Fantasy Sport Usage and Outcomes

Currently in transit to my 3rd North American Society of Sport Management conference this week in Seattle. My paper this year (with co-authors Brendan Dwyer – Virginia Commonwealth University and Heath McDonald – Swinburne University) looks at Fantasy Sport (FS) across differentiated markets. Here, we had the opportunity to Read More...