Big Bash League – Pre-Season Social Media Scorecard

With opening night tomorrow, we run an eye over the starting points for the eight teams seeking to catch the public eye in year one of the competition.

In total we see teams have accumulated a total of 70K Facebook and 18K Twitter followers prior to the opening delivery. The target market for the competition is well aligned with social media users, and the ability to continue to grow, and effectively use these mediums should be one of the measures of marketing success for these new teams and one we’ll return to post the BBL final in January.

About The Author

Dr Adam Karg is a Lecturer and Researcher in the Sport Management Program at Deakin University. He has undertaken research and consulting projects with leading Australian national sport organisations and leagues, sponsors and professional sport clubs and is the founder of thePLAYBOOK website.