The Australian Football League (AFL) represents Australia’s most prominent source for fantasy sport (FS), and with the AFL pre-season kicking off tonight, fantasy sport players (FSPs) enter the next phase in this year’s search for under-priced value picks, bargain rookies and experienced sure things. For many, ’hunting season’ begun on February 1, when the 2012 DreamTeam and
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The final months of 2011 saw the release of various membership [1] or season ticket holder (STH) campaigns for Australian Football League (AFL) clubs. These ranged in various degrees from a key slogan or brand statement to fully integrated campaigns. In part as preparation for a teaching exercise, here is a snapshot of this years AFL
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Morphsuits, fireworks and the colour magenta aren’t generally things associated with cricket. For the past six weeks they have been. The T20 Big Bash league has wrapped up its inaugural season, at the same time giving its managers and the wider sport market a bit to think about. Here, we
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The conclusion of the Australian Open in the early hours of the morning ended a two week spree of digital activation, the nature of which has not been seen in Australia for a sport event previously. We look here at an overview of digital activity, and some points on what a strategy
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In the upcoming weeks Ive been asked to speak to an international study tour group as part of their visit to the Deakin University Sport Management Program. The topic is around the Melbourne sport market with a focus on consumption of professional or corporate sport. Easy enough, and an opening look
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The Rugby World Cup has returned to New Zealand for the first time since the nation co-hosted the debut tournament 24 years ago. But New Zealand Rugby Union head, Steve Tew has already raised concerns about the financing behind the game and whether New Zealand can even afford to
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