Morphsuits, fireworks and the colour magenta aren’t generally things associated with cricket. For the past six weeks they have been. The T20 Big Bash league has wrapped up its inaugural season, at the same time giving its managers and the wider sport market a bit to think about. Here, we
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The conclusion of the Australian Open in the early hours of the morning ended a two week spree of digital activation, the nature of which has not been seen in Australia for a sport event previously. We look here at an overview of digital activity, and some points on what a strategy
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Im hoping in choosing the opening half dozen posts and background info it offers a snapshot of the sort of insight I hope to offer through thePLAYBOOK. As the year progresses the site content will develop to include videos, podcasts, interviews, guest posts and teaching aids around the business
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In Australia, AFL clubs grew their social media following by 35% in the second half of 2011 with over 1.2m people now following one of the 18 teams in the social media space. Here, we look at the growth of social media as well as the content clubs share with their
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In the upcoming weeks Ive been asked to speak to an international study tour group as part of their visit to the Deakin University Sport Management Program. The topic is around the Melbourne sport market with a focus on consumption of professional or corporate sport. Easy enough, and an opening look
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If you’re an academic or practitioner working in sport management, 2012 promises some great destinations for conferences and trips [1]. However, if you cant attend, the social media world is increasingly making them more accessible. With the first of these opportunities not far away, here we profile the concept of virtual conferencing
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As of later this month, it’s been a year since I signed and submitted my doctoral thesis – 3 years of work, 350 pages and over 92,000 words[1]. Understandably, after that sort of commitment and saturation with your topic, you find you want to put it behind you and get
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With opening night tomorrow, we run an eye over the starting points for the eight teams seeking to catch the public eye in year one of the competition. In total we see teams have accumulated a total of 70K Facebook and 18K Twitter followers prior to the opening delivery.
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The Rugby World Cup has returned to New Zealand for the first time since the nation co-hosted the debut tournament 24 years ago. But New Zealand Rugby Union head, Steve Tew has already raised concerns about the financing behind the game and whether New Zealand can even afford to
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