The academic conference season gets underway this week in Australia and New Zealand. Ive included a snapshot of shortened abstracts for accepted presentations for SMAANZ (Sydney) and ANZMAC (Adelaide) over the next week. 1) Testing a Predictive Tool for Season Ticket Holder Renewal Presented 29th November at SMAANZ 2012
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Spatial mapping within a broad definition includes levels of analysis using geographic properties. In its most basic form, this can translate to a postcode led analysis of a database or client base. While a simple approach, when such analysis is combined with demographic variables, attendance data, ticketing revenue, consumer
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Wanted to provide a quick review of the #dogstweetup event run as part of the weekend AFL round. The event was open to all interested in social media, and attracted a good mix of industry practitioners within sport and from a wider range of media, marketing and PR brands,
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A FIFA overview of the 20 year history of the J-League was released this week, and provided an opportunity to consider how our own A-League shapes up to what is widely considered Asia’s best Football League. Here is a selection of data and comments around strategy, crowd growth and
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The importance of relationship consumers such as season ticket holders (STH) for professional sport teams is unquestionable, and recent years have seen teams increasing attempts to professionalise service approaches and formalise relationships with a greater number of transactional customers. In Australia, this has seen STH recruitment and management become
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This week, we identified a couple of unique marketing initiatives being executed by Australian Football League (AFL) clubs. These two campaigns look to exhibit innovative fan engagement, particularly through the use of digital marketing. Hawthorns 7 in 7: One we personally liked was the ‘Seven in Seven’ (#7in7) campaign
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This is a guest post by Jason Doyle. Jason’s research centres on sport consumer behaviour and managing sport brands. The following provides a brief look at the social media presences of Australia’s AFL and NRL teams. The influence of social media is becoming an increasingly integral part of connecting
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On a recent visit to the states I took the opportunity to attend a Portland Timbers MLS game. For those who don’t know about the history and background of the Timbers (who date back to the old NASL in 1975) and their re-emergent success you can read more here
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Colleagues, students and friends alike seem to be obsessed with the Logos Quiz game at the moment. Ive used a sport specific version of this in some sport marketing classes in recent years (less the obvious market research data collection running in the app’s back end), but was pretty
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Wanted to share an initiative Nike are running out of their Portland store. On the second floor is an area with a range of shoes on display and eight computers. The computers are available for visitors to use to create their own designs – making decisions on colours, textures,
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